Deep linking in todays market

August 18, 2007 on 8:19 pm | In SEO |

Over the last couple of years deep linking has been one of the buzz words in the SEO discussion forums. The strategy is really simple and with several types of syndication technologies being more widely used it becomes even easier to do.

Many times as people and/or businesses are creating their linking strategies for their prospective web site they focus so much attention on the main index page that the other pages get lost in the shuffle. With every niche having so many keywords to rank for it become difficult to get just one page to rank well for multiple keywords.

One of the best benefits of deep linking is that you can have a page specific for the keyword that you are wanting to rank for. Then by using the keyword in the anchor text you just add additional credibility to your web site.

But it doesn’t stop there, another excellent benefit is getting your web page indexed quicker so that it can actually show up in the search engine results page (SERP). If you use several different syndication methods to promote your content then you will start seeing a ton of backlinks. When that happens the spiders start coming a lot quicker and do a full index of that page sooner rather than later.

Here is a list of places you would want to do deep linking:

• Text link on you own web pages
• Press Releases
• Article Syndication
• RSS Feeds
• Ezine submissions
• Podcasts submissions
• Video submission

By using these various methods of deep linking you can make your life a lot easier.